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	<title>Tripp Co. Creative&#039;s Blog</title>
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	<description>Insight into the minds behind Tripp Co. Creative</description>
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		<title>I&#8217;ll take some Cholula Sauce with my marketing campaign please&#8230;</title>
		<link>http://blog.trippco.net/2010/08/20/ill-take-some-chalula-sauce-with-my-marketing-campaign-please/</link>
		<comments>http://blog.trippco.net/2010/08/20/ill-take-some-chalula-sauce-with-my-marketing-campaign-please/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 20:42:58 +0000</pubDate>
		<dc:creator>ipastrana</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Our thinking]]></category>
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		<guid isPermaLink="false">http://blog.trippco.net/?p=109</guid>
		<description><![CDATA[It is integral that businesses today, large and small, focus on welcoming the Hispanic population as a part of their marketing campaigns. In order to target this market, time must be taken to research this ever thriving population effectively.]]></description>
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		<title>They&#8217;re here. They&#8217;re Queer. Tap into it.</title>
		<link>http://blog.trippco.net/2010/08/13/theyre-here-theyre-queer-tap-into-it/</link>
		<comments>http://blog.trippco.net/2010/08/13/theyre-here-theyre-queer-tap-into-it/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 16:43:12 +0000</pubDate>
		<dc:creator>Tripp Co. Creative</dc:creator>
				<category><![CDATA[Our thinking]]></category>
		<category><![CDATA[brand]]></category>
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		<category><![CDATA[gay-friendly]]></category>
		<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">http://blog.trippco.net/?p=80</guid>
		<description><![CDATA[As marketers, we are alway looking for dems that are not only willing to spend money, but are trend setters and adventurers. Did you know there is a demographic out there that fits that profile? And if your company isn't marketing specifically to this group, you could be missing out on a generous revenue stream.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media Marketing Services</title>
		<link>http://blog.trippco.net/2010/07/29/new-social-media-marketing-services/</link>
		<comments>http://blog.trippco.net/2010/07/29/new-social-media-marketing-services/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 16:25:33 +0000</pubDate>
		<dc:creator>Tripp Co. Creative</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Facebook]]></category>
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		<guid isPermaLink="false">http://blog.trippco.net/?p=66</guid>
		<description><![CDATA[

Social Media Marketing is all the rage. Sure, you want to tweet and post and blog and connect, but who has the time? Just as you sit down to the computer, get in your writing groove, your boss comes in and wants a proposal out by EOD.  Stop crying. We can help.
For a small investment [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The Real Housewives of Farmville?</title>
		<link>http://blog.trippco.net/2010/03/27/the-real-housewives-of-farmville/</link>
		<comments>http://blog.trippco.net/2010/03/27/the-real-housewives-of-farmville/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 14:22:11 +0000</pubDate>
		<dc:creator>Tripp Co. Creative</dc:creator>
				<category><![CDATA[Our thinking]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://blog.trippco.net/?p=57</guid>
		<description><![CDATA[The sudden rise in social gaming has taken some of the worlds top game companies by surprise. A recent study by POP Games and Information Solutions Group found that the average player of games on Facebook is 48-years-old. Oh yeah&#8230; and they&#8217;re women. We think there are a couple of reasons for this&#8230; first, the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Client or customer?</title>
		<link>http://blog.trippco.net/2009/12/18/client-or-customer/</link>
		<comments>http://blog.trippco.net/2009/12/18/client-or-customer/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 19:55:10 +0000</pubDate>
		<dc:creator>Tripp Co. Creative</dc:creator>
				<category><![CDATA[Our thinking]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.trippco.net/?p=39</guid>
		<description><![CDATA[What&#8217;s the difference you ask? Well let&#8217;s look at the proper definition first:
Customer:
1. a person who purchases goods or services from a store or business.
Client:
1. a person or group using the professional advice or services of a lawyer, accountant, advertising agency, architect, etc.
To us, the choice is clear. We are looking for &#8220;clients&#8221;. If YOU [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>I can&#8217;t hear you over your crappy website</title>
		<link>http://blog.trippco.net/2009/11/19/i-cant-hear-you-over-your-crappy-website/</link>
		<comments>http://blog.trippco.net/2009/11/19/i-cant-hear-you-over-your-crappy-website/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 21:09:15 +0000</pubDate>
		<dc:creator>Tripp Co. Creative</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.trippco.net/?p=35</guid>
		<description><![CDATA[Am I the only one that has noticed that many of the &#8220;branding experts&#8221; and &#8220;marketing gurus&#8221; have, shall we say, less than stellar Web sites and marketing materials?
Come on guys (and gals). If you are going to the top of the mountain to preach at us that you know the way to marketing and [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<title>Tristadecawhat?</title>
		<link>http://blog.trippco.net/2009/11/13/tristadecawhat/</link>
		<comments>http://blog.trippco.net/2009/11/13/tristadecawhat/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 18:43:07 +0000</pubDate>
		<dc:creator>Tripp Co. Creative</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.trippco.net/?p=31</guid>
		<description><![CDATA[So I&#8217;m sitting here in my office this morning and catching up on all the daily news. I got a logo concept out to a client and thoroughly enjoyed a pot of coffee already (That&#8217;s right a pot! Give me a break. I gave up smoking in January.) and then it hit me&#8230; &#8220;It sure [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The cost of social media marketing</title>
		<link>http://blog.trippco.net/2009/10/14/the-cost-of-social-media-marketing/</link>
		<comments>http://blog.trippco.net/2009/10/14/the-cost-of-social-media-marketing/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 16:39:29 +0000</pubDate>
		<dc:creator>Tripp Co. Creative</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.trippco.net/?p=27</guid>
		<description><![CDATA[So let&#8217;s put aside the more advanced options when it comes to web 2.0 marketing: widgets, sites, podcasts, vlogs, custom apps, etc.  Let&#8217;s, for now, just concentrate on the basics: blogging, Twitter, Facebook, LinkedIn and so on.
&#8220;But aren&#8217;t all those things free?&#8221; you ask. And you are right. As far as out-of-pocket costs go, these [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Branding is for cows.</title>
		<link>http://blog.trippco.net/2009/09/12/branding-is-for-cows/</link>
		<comments>http://blog.trippco.net/2009/09/12/branding-is-for-cows/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 22:04:36 +0000</pubDate>
		<dc:creator>Tripp Co. Creative</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.trippco.net/?p=22</guid>
		<description><![CDATA[There. I said it. How has this word, that has such negative connotations, become so infused into the business vernacular? Oh I get the implication here. A &#8220;brand&#8221; should make an indelible impression on the consumer. Fine.
My only complaint with the term is the process of getting branded in real life hurts and then afterward [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>You look just like your mother&#8230;</title>
		<link>http://blog.trippco.net/2009/09/01/you-look-just-like-your-mother/</link>
		<comments>http://blog.trippco.net/2009/09/01/you-look-just-like-your-mother/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 20:31:03 +0000</pubDate>
		<dc:creator>Tripp Co. Creative</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.trippco.net/?p=15</guid>
		<description><![CDATA[&#8230; and your brother. And your sister and so on. 
We all know them. Those creative firms that have a &#8220;look&#8221;. Those firms that, when you see a piece of theirs, you say &#8220;Oh, that must me Hyper Grunge Agency.&#8221; We have them around here (St. Louis that is). Everyone knows what they do and everyone knows that versatility [...]]]></description>
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		<slash:comments>0</slash:comments>
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